Kaylee Hoyt

For my branding class, we had an expansive group project where we worked with local clients and addressed their specific design needs. As part of my group, we worked with CrossFit Cedar City who had recently gained new ownership. We each worked on our own solutions for a new logo idea and branding strategy.

 

With my design, I aimed to create a logo that was simple, clean, and updated to the more contemporary aesthetic they hoped to achieve. I used various mockups to demonstrate to our clients how my idea would apply to their signage throughout their building. Once they picked the logo they wanted from our group, we put together a branding strategy guide for them to stay consistent for their new brand.